Much More Than Chocolate: Moirs Advertising and the Link to Identity

“On June 1 from 2:00-3:00 pm, we will be hosting a sweet talk by Holly Hanes at Evergreen House entitled ‘Much More Than Chocolate: Moirs Advertising and the Link to Identity’.

woman-box.jpg

You recognize the iconic rainbow gracing the ”Pot of Gold” box, which usually showcases an aesthetically designed elegant woman, but it is not the only Moirs’ box that is influential to the company and city’s historic past. The Moirs business began in 1815, as a small kitchen bakery, and continued to operate in the greater Halifax area, in a factory style, until 2007. With its high employment rates, and high consumption rates, Moirs is still known as an iconic Halifax company. The forms of Moirs advertising have changed over time, from word of mouth, to print media and fancy delicate boxes, to commercials, and colonial symbols such as elephants and white tigers as an advertising gimmick. This talk will explore (with lots of photographs), patterns and themes found within the Moirs Chocolate factory advertisements.

If anyone has any boxes or other media they wish to share, please bring them along!

Admission is by donation. Light refreshments will be served.

Holly is a resident of Upper Kennetcook, Hants County, who now lives in Halifax. She recently finished her Bachelor of Arts in History from Dalhousie and began her Masters in History this fall at Dalhousie, with focus on the Moirs Chocolate advertising. If anyone has any boxes or other media they wish to share with her please bring them along!“

WHEN: Saturday, June 1 from 2-3pm

WHERE: Evergreen House, 26 Newcastle Street, Dartmouth

HOW MUCH: By donation

More INFO: www.dartmouthheritagemuseum.ns.ca

Claudia Chender MLA